Meta descriptions are so fun!

As I’ve mentioned before, we review products that we sell. It’s no big secret that 95% of the POS retailers out there probably have a good handle on their product lines, but they don’t share that with the customer. Maybe they just like to feel special. I don’t know. Anyway, we’ve got about 35 reviews up live right now, but we’re not getting a lot of traffic through them, so my boss had me check out the metadata to see if anything weird was going on there. I give it a look and find out that half of them are identical to our template. No biggie, just means I have to make words up so Google looks at the pages and says “Ohhhhhhh, that’s a Symbol MC35 review, awesome!” instead of “Ohhh that’s a pos review what is that again?”

So I spent about a day whittling away at these descriptions, making them actually reference the product properly, as well as a little blurb about the contents. It was challenging after a while to be unique for each review. I’m pretty sure every 5th one has the same format with different main words. Oh well. It’s the thought that counts.

I don’t know when the site’s going to get crawled again, but here’s hoping that helps bump them up a bit too.

Intermec CN3

This is why you have engineers make your videos but not your product spec.

The Intermec CN3 has an advertised IP54 seal spec, which means it can be splashed with rainwater and that’s about it. They also rate it at resistant to drops of 5′ to concrete. I know it’s good to exceed spec, but people really need to know how beefy equipment is before they make a purchase.

It’s a little over the top, but I like their style

I’ve always dug on really showing  what products can do, it’s way more impressive than just saying they’re durable. Muting the audio may be preferable for those who are violently allergic to Fred Durst. The Symbol/Motorola (Symbolora? Motorymbol?) MC9000 is what you see doing price and inventory checks at big box stores like Target.