He’s Discovered Something Amazing! Again!

My friends like to send me weird stuff they find on the internet involving pos hardware, and this video shows a great way to waste rolls of receipt paper. Hopefully he’s using standard paper & not thermal, I can’t imagine thermal paper to be good to ingest. Nor that tasty.

Sharing Our Knowledge for Fun and Profit

Over the past month or so, we’ve been hammering out a plan to get a few more people from the company writing about their experiences. I’d like to introduce the newest member of the club, our support manager. He’s been dropping knowledge bombs here for about 4 years, and was actually the person who hired me on to be a tech nerd in the first place.

He’ll be better equipped to explain the ins and outs of his job, but usually he’s fielding the calls that his army of tech nerds can’t handle anymore. The customers who can be heard, over the phone, in the other room. The one who we’re still talking to despite every other word coming out of their mouth being an explitive.

In the coming weeks we’ll be adding in some sales success stories. The ones that really explain why we love what we do, and may help you out if you’re looking into adding data capture or pos hardware to your business but don’t know where to start.

Not too much is going on for big interesting stuff, I may have a post in a couple days about POS-X doing a pretty solid product shakeup or their receipt printer and pos accessory lineup.

Writing Descriptions of Really Similar Products

A couple weeks ago, we met our new representative from Transaction Printer Group, or TPG. For the uninitiated, manufacturer representatives are people who get paid to fly all over the earth and talk about how awesome their existing products are, and how awesome their new products will be. They also buy us lunch the first time we meet them. I really dig on the lunch.

Anyway, TPG guy let us know they had two totally amazing printers available, the A798 and A799. They’re both incredibly similar, down to coming in the same body. One’s super fast, can print in two colors, and I think it’ll even do your taxes. The second one is half as fast, only prints one color, and is more budget oriented. And it was up to me to write two unique product descriptions to make them both sound worth buying.

Generally, I’ve found the best method to approach this situation is to write about the lower end model first. Then it sounds awesome, but the better product sounds AMAZING. It helps me to focus on the strengths of both products as opposed to only seeing the differences between the two.

Unfortunately, I was still pretty out of it after a business excursion and decided to put the fancy printer up first. There’s a post it on my desk now to let me know to never do that again.