Meta descriptions are so fun!

July 24, 2008

As I’ve mentioned before, we review products that we sell. It’s no big secret that 95% of the POS retailers out there probably have a good handle on their product lines, but they don’t share that with the customer. Maybe they just like to feel special. I don’t know. Anyway, we’ve got about 35 reviews up live right now, but we’re not getting a lot of traffic through them, so my boss had me check out the metadata to see if anything weird was going on there. I give it a look and find out that half of them are identical to our template. No biggie, just means I have to make words up so Google looks at the pages and says “Ohhhhhhh, that’s a Symbol MC35 review, awesome!” instead of “Ohhh that’s a pos review what is that again?”

So I spent about a day whittling away at these descriptions, making them actually reference the product properly, as well as a little blurb about the contents. It was challenging after a while to be unique for each review. I’m pretty sure every 5th one has the same format with different main words. Oh well. It’s the thought that counts.

I don’t know when the site’s going to get crawled again, but here’s hoping that helps bump them up a bit too.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: