Google Interest-Based Advertising

March 11, 2009

This is absolutely fantastic, and I’m hoping it increases our conversion rate in the long term. Interest-based Advertising, so if I’m reading this right, and I’d like to think I am, you search Google and its affiliates, reading up on say “president nixon”, “blue people”, and “alternate universe”, and you’ll see ads for like Watchmen stuff. Look at me, being quasi-relevant in a post about ad relevance.

Our business is really focused on a specific market anyway, but having ads reinforced based on users’ interests as opposed to one-time searches should help drive quality visitors to our site. And that’s a pretty solid thing in my mind.

Official Google Blog Post


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