Space: The Final Barcode Scanner Frontier
March 19, 2009
A couple weeks ago I got an email from a buddy at Motorola/Symbol about how fantastic their warranties are. So fantastic that the scanners are in use 300 years in the future.
At first I thought it was photoshopped. Why would the Enterprise have two Motorola M2000 Cyclones on the helm? And if you look to the left, it looks like there’s another one there. And yet a couple more at the top of the image.
And what’s this? A Metrologic Voyager just hangin out? Seriously? It sort of makes the Enterprise look like they raided a museum of old stuff to get the right aesthetic. I’m hoping when they go into red alert the auto-sense modes kick in. Get some sort of crazy laser party goin on in there.
It’s pretty interesting to see products get used as set dressing, especially when it’s not their intended use. Though who knows, maybe they scan barcodes to start the ship or something.
Oh and here are a couple more shots, with some brooding and drama!
Google Interest-Based Advertising
March 11, 2009
This is absolutely fantastic, and I’m hoping it increases our conversion rate in the long term. Interest-based Advertising, so if I’m reading this right, and I’d like to think I am, you search Google and its affiliates, reading up on say “president nixon”, “blue people”, and “alternate universe”, and you’ll see ads for like Watchmen stuff. Look at me, being quasi-relevant in a post about ad relevance.
Our business is really focused on a specific market anyway, but having ads reinforced based on users’ interests as opposed to one-time searches should help drive quality visitors to our site. And that’s a pretty solid thing in my mind.